Meet Blake Brown: What To Know About Blake Lively’s New Haircare Line

@blakebrownbeauty

Last week, actress Blake Lively officially launched her new haircare line, Blake Brown (which is actually her real name) – and it’s fully ditched the conditioner. 

At the moment it is available exclusively at Target in the States, but let’s hope the brand crosses the pond soon, because this line is full of products, all under €25, will give your hair that Hollywood treatment!

According to Blake, this line is the result of seven long years of perfecting formulas and fragrances. The products are inspired by the actress’ own hair care routine, which is why you might notice there’s no conditioner.

@blakebrownbeauty

That is the holy grail hair secret that Blake swears by. She says, “I switched exclusively to a shampoo and mask system 20 years ago and have never looked back.” We don’t know about you, but when it comes to having shiny, long and healthy hair, we’re willing to take Blake’s word on what works and what doesn’t. 

Blake Brown offers a selection of eight different products including shampoos, hair masks, leave-in treatments and dry shampoo. Not only are these products vegan, but they’re also free from harmful ingredients like silicones, parabens and phthalates.

You have a range of lovely scents to choose from, including blackcurrant vanilla or wild nectar santal, two of Lively’s favourite fragrances!

@blakebrownbeauty

Not to mention, the packaging is gorgeous, and sometimes you can’t help judging a book by its cover. 

Just take a look at these products!

Here’s hoping these land in Irish stores soon.

• Blake Lively