Fitness 22nd January 2025 by Stellar Magazine

The Hailey Fernandes Effect Needs To Be Studied

Fitness should be fun, not something you dread!

If you’re looking for a new fitness content creator who’s going to inspire you rather than pressure you Hailey Fernandes might be the perfect fit for you.

Hailey is a 20 year old fitness content creator from Orange County, America. She is known for her growing platform on TikTok where she promotes a healthy lifestyle to her followers and highlights the need to start ‘romantising’ your life.

One of the main reasons Hailey is so widely loved is because throughout her content we see her showing how fitness should not be something you do out of self-hatred but rather as something you enjoy doing that will make you feel great!

Hailey is prided on being her authentic self without sugar coating her real life to her audience. Sometimes, she discusses her current struggles and her past which led her to where she is now. Hailey has been making content on both TikTok and YouTube for years now however, it wasn’t until summer of 2024 where her audience grew drastically.

Hailey has spoken in her videos about her issues with body positivity and loving herself. In 2021 she decided to make a big change to her lifestyle to help her feel her best self.

Hailey started to post her fitness and health journey on TikTok as well as YouTube. She’s most known for her day in the life videos featuring her boyfriend and three brothers. She loves the clean girl aesthetic and is always striving to have that look and remain positive however, she never glazes over the difficult aspects of her life.

In summer of 2024 Hailey posted more fitness and health content however, one post exceeded expectations and brought her TikTok fame – her protein pancakes. The aim of these pancakes was to show that healthy foods can still be delicious and something to look forward to rather than dread.

 

View this post on Instagram

 

A post shared by Adria (@fitfoodadria)

High protein at-home cooking can often taste bland but these pancakes were the opposite and they were so easy, filing and affordable to make.

It was around this time that the ‘Hailey Fernandes effect’ came into place. A key part to Hailey’s fitness journey was doing cardio she actually enjoyed. She started walking on the Stairmaster every day to help her become the fittest version she could be, and she had fun doing it.

@holliewils3 The most i’ve done before this is 20-25mins ish. @Hailey Fernandes #fyp #gym #gymmotivation #haileyfernandes ♬ under your spell – ian

Now with over 470,000 followers on her main TikTok account and over 60,000 on her Instagram, Hailey’s platform is skyrocketing into the fitness world. She has already had partnerships with huge fitness brands around the world such as DFYNE, YoungLA, Gymshark and My Protein.

Hailey has shown young women all around the world that fitness doesn’t have to be this negative, self-hating thing but can be something fun and rewarding. She shows aspects of her life that not every influencer would and her authenticity makes her audience respect her even more!

Words by Emma Gleeson