Penneys Announce Scrumdiddly’s Pop-Up At Selected Stores This Summer

Penneys has announced that for the first time ever, the retail giant will be teaming up with Scrumdiddly’s ice cream to bring you the crossover you never knew you needed until now.

Starting this week, July 12th, Penneys will host a Scrumdiddly’s ice cream pop-up parlour in a number of its Irish stores until the end of September.

The first Scrumdiddly’s ice cream pop-up, located in the flagship Mary Street store, opens today, Monday July 12th, with more pop-up parlours arriving to Penneys Swords and Killarney later this month.

On the menu? Well, there’s plenty of tasty creations ready and waiting to cool down customers this summer, including a special ice cream made specifically for the Penneys’ collab.

The ‘Penneylicious’ will feature a fully edible wafer eco tub filled with Scrumdiddly’s famous dairy ice cream, gooey brownie chunks, cookie dough pieces topped with a brand-new white cookies and cream sauce developed by Scrumdiddly’s, exclusively for Penneys.

Yep, we’re already drooling.

“Scrumdiddly’s are absolutely delighted to be landing in Penneys for the summer season,” said Jennifer McCormack, Founder of Scrumdiddly’s. “We are really looking forward to bringing the Scrumdiddly’s experience to even more of the country. We can’t think of a better brand to partner up with and provide some much-needed treats to cool you down after your retail therapy. The new Penneylicious is a complete feast for the senses and the tub itself can even be eaten!” 

For more fashion and beauty news, click here!

• Penneys