Did Becca Cosmetics Photoshop A White Model’s Hand Black To Advertise Their Foundation?

In 2018, life is all about diversity and representation. However, leading beauty brand Becca Cosmetics has had a little hiccup when it comes to that whole diversity and inclusion thing. No biggie.

As one eagle-eyed Twitter user spotted, it would appear that the brand simply edited a white hand darker, you know, instead of actually hiring models who had darker skin tones.

https://twitter.com/xfarahalyx/status/1027151791606120448

Twitter user Farah wrote: “So did Becca Cosmetics really refuse to hire black women for these swatches? They just edited a while hand darker? Look at the two darker hands’ palms.”

The last sentence refers to the fact that people’s palms are not usually the same shade as the backs of their hands – something not one but two beauty brands seemto have missed.

Yep, this is not the first time we have seen something like this happen in the beauty world. Remember when Korean beauty brand Stylenanda painted a hand black when advertising their new nail lacquer? Yeah, clearly Becca did not learn from their mistake.

What in tarnation 👀 pic.twitter.com/8RULkX8vi0

— It Girl Darcei (@MissDarcei) July 18, 2018

People have been taking to social media to express their anger towards the faux pas, and rightly so. One user wrote: “It’s literally the same arm, all four of them are the same arm so they even edited the medium girl.”

“I wonder if these people have actually met a black or brown person in their lives” another tweeted.

“You can tell by looking at all their nails and how on three of the arms they’ve clearly edited out the natural lines on her wrist etc, it’s lazy and it’s racist.”

Whether or not the speculation is true, we do not know. But judging from those pictures, something looks just a little bit dodgy to us. *suspicious eyes emoji*

• Beauty
• beccacosmetics