Here’s Why Some People Are Unhappy With Coperni Over Bella Hadid’s Spray-On Dress

 

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Despite only launching in 2019, Coperni has enjoyed a meteoric rise to fame over the past couple of years. Recently winning fans with their glass handbags, that have been seen on every red carpet.

But it was their SS23 show during Paris Fashion Week, that secured their place among the crème de la crème of French design.

By now, we’ve all seen the moment that has Coperni on everyone’s lips. When Bella Hadid walked the runway nude, only to have a dress sprayed-painted on her using Fabrican, an instant spray-on fabric technology.

It has already become the most talked about moment from PFW, and has captured the attention of those with a passion for fashion and even those who normally couldn’t care less, with some citing the scene as making fashion interesting again, and a moment that will go down in history.

fashion history. iconic. pure art. breathtaking. bella hadid closing coperni ss23 in a dress that was sprayed onto her during the show. pic.twitter.com/DK2xuUKf5A

— ✷ (@balencigarette) September 30, 2022

the way people r gonna look back and reminisce about how incredible this moment was pic.twitter.com/DKcRsghahu

— taylor russell’s whore (@MIUCClAMUSE) October 1, 2022

I never envied guests in a show, more than I do now of the ones that were at Coperni. Like you won. You all, WON.

— 𝗦 𝗔 𝗙.☯︎︎ (@italybutoncrack) September 30, 2022

this is literal history being made pic.twitter.com/ldQn61nW0j

— amor (@amorversace) September 30, 2022

FASHION IS EXCITING AGAIN pic.twitter.com/YQCd4VyJ3C

— taylor russell’s whore (@MIUCClAMUSE) September 30, 2022

But not everyone is thrilled with how the spray on dress is being perceived.

Fans are criticising the idea that this is new technology, considering the spray-on fabric used in the show has been around since 2003, and debuted at London Fashion Week in 2010.

Some are also unhappy with Coperni for outsourcing the project.

The fashion house themselves didn’t create the technology used in the show. But instead hired Spanish fashion designer and scientist Manel Torres, the original creator of Fabrican, and his team to work on the spray-on dress for their runway.

Many said the moment lack originality and creativity.

The spray clothing technology has been around since 2012 and look at the dress they made long before this Coperni gimmick. It was made my Manel Torres, the original scientist, who also collaborated with Coperni for this moment. So idk about historic or innovative. Bella Hadid tho pic.twitter.com/w9fJQoxeqE

— H💎 (@chaoswintour) October 1, 2022

This is old and has been done before in ’13 Manel Torres was already using this technology for daily use. https://t.co/aZIo3shq8p

— michaelondre.eth (@michaelondre) September 30, 2022

Manel Torres did this dress too it was a collab. It wasn’t as revolutionary as everyone is claiming it is, Coperni didn’t do any textile innovation of their own

— H💎 (@chaoswintour) October 1, 2022

But like any great debate, the argument has continued to go back and fourth, with Coperni fans defending the brand, highlighting how they didn’t claim it was their idea but collaborated with the original creator to make a piece for their show, and how they created the moment for their show, inviting Manel on stage to spray the dress.

They also stressed how their major reputation has brought more attention to the fabric and can lead to greater innovation.

So, where do you stand on the spray-on dress debacle?

• Bella Hadid
• Coperni